Flyer Redesign

Apollo Davenport's Group Design #2

In terms of design elements, we knew that these flyers were going to need a theme that was sensitive to the Albuquerque area. We used the logo worked around from that logo. We continued to emphasize the turquoise color in both flyers. The colors chosen were easy to the eyes but yet keep the appealing look to attract some new people to the restaurant. We chose a font from the program that best matched the logos font as well as giving a font that resembles an old-fashioned look. The two flyers are meant to appeal to two different groups of people and the font size is bigger for the tourist group as well as more information concerning the location. The luminarias on the bottom were meant to appeal to the tourists who would most likely associate the luminarias with the New Mexico area. The purpose to the colors, fonts, and images were to attract the customer and keep the elements closely related so that the customer would associate all they saw and create a more “authentic” message. The images that were created were made to look easy going and welcoming while keeping the “authentic southwest” look. The proximity of these images uses a font that closely relates to the original logo and the turquoise color is balanced to relate to the logo. The luminarias also keep proximity by relating the other elements found in the Albuquerque area and provide a stronger message by providing a chance for association.

Rebecca Cavalier's Group Design #2

Textural elements such as alignment and repetition were major components of our group flyer for La Vida Loca restaurant and cantina. Our design for the company’s flyer was clean and simple, there were not many distractions for the readers and my group and I were able to focus the main point of the flyer on the company itself. The name of the restaurant was centered in the middle of the page which is where the eye is immediately drawn to. Information about the restaurant is also centered with sufficient space between each line which keeps the flyer from looking like there is too much going on. The flyer did not need to state the same information over and over so we kept things simple and straight to the point, making it easy for the reader to gather the necessary information. The text used in the flyer is fun and seems to flow together which makes the restaurant appear to be a cool causal place to eat. To make the flyer more successful, the restaurant’s main attraction was placed in all capital letters; the live salsa on Saturday’s immediately stands out and will not be overlooked. These choices were made by testing other ways in which the flyer could be set up. We attempted putting the address in other areas on the page and playing around with the page setup, however of all the choice the end result was the most pleasing to the eye.
Group Member #4

La Vida Loca Flyers

Flyer for Locals

Flyer for Tourists:

Group Design Blog #1

While creating a logo for Dough, the New York style pizza company, it became clear that the main focus of this particular company was the great tasting pizza that has a New York City take on it. Dough is proud of their New York roots and wants to include their Big Apple theme in their restaurant. In order to ensure that customers will immediately understand the logo my group members and I decided to make the city of New York the main focus on the logo and include recognizable buildings such as the empire stat building which is synonymous with New York. To make the New York city style pizza the main focus only two colors were used, black, white and gray. This takes away any distractions which may have occurred had a variety of background colors been used. The company Dough is posted in large bold letters and immediately catches the viewer’s eye. The main focus of the logo is the company itself and the city of New York and that is all my group and I chose to show, this keeps the logo looking simple and uncluttered.
Group member #4

travis's post for the design blog #1

The goal of this logo is to give people an idea of what the pizzA place represents. since it is new york style pizza we have the new york skyline as part of the logo. it would be used as a street sign, drawing people in as they pass by, and making it easy to locate for people who are planning to come in. the audience for it is really anyone who is looking for a place to eat. we could have gone with bright colors and symbols to really get peoples attention, but this isn't the feeling the restaurant wants to give off, its new york pizza, not Jamaican pizza, so we keep the colors clean using black, white and gray. this logo could also be used for business cards, flyers, pizza boxes, to go bags, napkins, and anything else the business gives out or puts their products in. the goal of the logo is to create a instant connection with the look of the logo and the taste of the pizza.

Apollo Davenport Group Design #1

My group took the information on the paper given to us and decided upon a theme centered around New York City. It was decided that we would use a skyline image of the city as well as the name "Dough" as well as a reference to what type of product and service we provide on the bottom. We wanted to use darker colors to create a more serious and classical tone for our product's logo. This logo was created with Gimp and the tools provided on the program is what we worked with and developed the fonts from the program. The name "Dough" was the item that has the most emphasis because it is the largest item in the image. The "New York Style Pizza" is second to largest and it states what we provide and serve. The background picture of the New York city skyline was used to help the viewer realize that the product is more legitimate and recongizable. TA detail in the the skyline is the twin towers that can give a a patriotic feeling and would help the viwers to recognize that the skyline image is New York city. he color was emphasised to give our customers a more classical feeling and appeal.