Group Design Blog #1

While creating a logo for Dough, the New York style pizza company, it became clear that the main focus of this particular company was the great tasting pizza that has a New York City take on it. Dough is proud of their New York roots and wants to include their Big Apple theme in their restaurant. In order to ensure that customers will immediately understand the logo my group members and I decided to make the city of New York the main focus on the logo and include recognizable buildings such as the empire stat building which is synonymous with New York. To make the New York city style pizza the main focus only two colors were used, black, white and gray. This takes away any distractions which may have occurred had a variety of background colors been used. The company Dough is posted in large bold letters and immediately catches the viewer’s eye. The main focus of the logo is the company itself and the city of New York and that is all my group and I chose to show, this keeps the logo looking simple and uncluttered.
Group member #4