Brennan Divett Dough Logo Response

The Dough logo that we created portrays ethos by the New York skyline in the background, it gives the feeling that you are there in New York City. The description or slogan for our company is "New York Style Pizza" and that is portrayed by the skyline. In a sense the ethos is that our pizza is authentic New York pizza. The tone of the logo is a serious black and white classic tone. The dark tone also in a way portrays the New York City classy night life, giving the impression that our pizza is classy.