On the flyer we did not change much, it was already a good looking flyer. We just changed the colors a little bit. The original flyer was very white, we just added some red to add some excitement. We chose red because it is a color on the Chinese flag, and we felt it would give it an authentic Chinese feel. We also added a bit of yellow to the text, again a color from the Chinese flag, and also going a long with the red and yellow theme of the “$5”. The tone we tried to set with the red tone, is power and majesty, and at the same time authentic Chinese cuisine. The proximity emphasizes the $5. That is really the first thing your eyes are drawn to, the fact that it is cheap. The next largest thing that you see, is the name of the restaurant, ABC Chinese, in the very Chinese looking font.
On the flyer we did not change much, it was already a good looking flyer. We just changed the colors a little bit. The original flyer was very white, we just added some red to add some excitement. We chose red because it is a color on the Chinese flag, and we felt it would give it an authentic Chinese feel. We also added a bit of yellow to the text, again a color from the Chinese flag, and also going a long with the red and yellow theme of the “$5”. The tone we tried to set with the red tone, is power and majesty, and at the same time authentic Chinese cuisine. The proximity emphasizes the $5. That is really the first thing your eyes are drawn to, the fact that it is cheap. The next largest thing that you see, is the name of the restaurant, ABC Chinese, in the very Chinese looking font.
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