I chose to analyze font number three. Now first off the font looks like a serious font but serious mixed with fun. I could picture font number three as being a fluorescent sign for a classy night club or concert venue. Also just the way the font looks reminds me of fluorescent lights.
Other possible places where you might find use of this font could be a restaurant and maybe on a menu, on a poster or flyer, or perhaps a title of book.
I personally would use this font on band flyers for concerts. I could also see it looking good on a website, as long as it wasn’t a website too formal like an academic website or a website for a major company. It would look great on say a band website, a website for a restaurant or coffee house or any other sort of semi formal website.
The font stood out to me because it is a cool, classy looking font, but not too informal. On the other hand it is formal enough but it is not boring or plain. I chose this font because I feel it meets somewhere in between crazy and boring.
I believe that metaphor and metonymy have everything to do with how we look at a font. For example, fonts are used to generate logos for companies or organizations. From that point forward we have this connection to the company through the name and logo.
Brennan--you do a good describing this font and the associations (how you interpret it). Dig a little deeper in terms of meaning--why do you interpret it in this way.
ReplyDeleteYou mention metaphor and metonymy but don't go much further. Most company names use a particular font, yes? which is, I agree, how companies or organizations create a "connection." In this sense then, our perception about different companies or organizations is achieved entirely through font--so how else is this working exactly?