Brennan Divett's Response to a Magazine Article

The article I chose comes from a popular music magazine called Alternative Press. The audience is mainly ages 16-30, music enthusiasts, and predominantly males. A large portion of the target audience are people who play in bands themselves. The magazine is about popular music, but the underground popular music, or music that is not necessarily playing on the radio yet it has a huge following amongst show goers and those who keep in touch with Myspace, Purevolume, and the rest of the online music community. A lot of the intent of the articles is to relate to the younger generation of the music listeners, and those who are too hip to listen to the corporate music on the radio. The very name “Alternative Press” sends the message that it is an alternative to the corporate music scene, and one that creates much interest in struggling musicians who they themselves are trying to reach success in the independent music industry.

The use of images in the article really portrays the ups and downs on the rock and roll lifestyle. The article talks about the problems that nearly broke up the bands Bring Me the Horizon. The weather portrayed in the background is cloudy and the lead singer of the band Bring Me the Horizon has his fingers to his head in the shape of a gun. The gloomy message is one that kids can relate to if they have suffered from depression.