Please read comment section below for more analysis.
Clothes Ad.Logos-buy these clothes because there cool.
Ethos- looking good and staying young.
Pathos- luxurious.
Drumset Ad
Logos- you need good drums to sound good.
Ethos- fire is cool.
Pathos- feel good because you play.
starting with the drumset ad, the claim is a bit ambiguous but i see it as saying "buy these drums and your playing will be on fire", basically that you will play and sound better with these drums. the "good reason" is that it is a nice looking set of drums. The whole idea of fire as part of the "rock experience" is considered cool and something to strive for, and that is what i think this ad is attempting to say, with the sticks at the top and the finish of the drum set as well. as for the clothes ad, it was found in vogue magazine, and the creators are expecting the readers to know what kind of product they sell just by their name, so for the picture they are trying to say that women of any age can look sexy in these clothes, sexy and not just pretty because they are at the beach and the young models in the ad are not your average girl. the fact that the ad is set on a beach also implies that people who wear these clothes are into a lifestyle of leisure and relaxation. It is also interesting that only some of the girls are wearing beach type clothing, while one is wearing a evening dress and another is wearing a suit. this also makes me think that the background has less to do with the use of the clothing and more to do with the type of people who wear it and what they do with their time.
ReplyDeleteStarting with the clothing add. In this add you will notice not only young but also old people wearing the clothes giving the impression that the clothes can make any age stylish and sexy.
ReplyDeleteIn the drumset add the message appears to say to sound good you need to play a good drumset. Also the use of fire appeals to the emotions of the onlooker. Fire tends to have that “Rock and Roll” appeal, hence the use of pyrotechnics at rock concerts. Most humans tend to have a natural fascination with fire, and even more so with the combination of fire and rock music. Something else to take into consideration is the finish on the drums. The message is almost subliminal that after we look at the fire and get all excited, then we notice the fire paint finish on the drums.
Certain things are notably missing from the advertisements, and thus add to the effect. In the instance of the drumset the other band members are not to be found, in a way saying that the drums are the most important part. In the clothing add one might notice the absence of “the cares of the world”, or that they are on the beach and have nothing really to worry about. A common thread between both advertisements is the absence of the mention of price, because surly both the drums and the clothes are quite expensive.
The first clothing ad deals with an old woman who attempts to look young with the clothes. The clothes are in my opinion the only thing that makes her look younger. I noticed the female with the black hair actually is the main attraction when compared to the older woman. But for the other picture, she assumed a masculine form and she is used to further project the younger blond female. Also, in the background, the older woman gives an impressed look at the blond. The beach in the background is the only thing that seems to give this ad a more positive look because the actual scene is quite depressing with the other women being used to make the younger ones look more beautiful.
ReplyDeleteThe drum sticks that are on fire implicates that the drum set is hot. This drum is capable of making “killer jams” and this is the drum set you need to make this music. The color of the drum set is actually the same colors as fire so you can still get the experience of the ad while using the product. Also from my point of view, rubbing the two sticks together will help the music sound that much better, as if you don’t even need to perform on the drum set to make good music.
that last blog was Apollo Davenport's.
ReplyDeleteIn terms of the first ad--you all do a good observing as well as discussing what might be going on here. Interesting portrayal of both young and older women--all are wearing the clothes--so I see what you're saying about a broad audience appeal here. The positioning of the women and the way all of them are looking at the camera seems to communicate that to me. Travis makes the point that the background scene is more about the types of people who wear these clothes than about the clothes further supports this idea. I’m reading this ad as being about as Becky puts it the promise of a life of “wealth, luxury, and beauty.” This ad seems to be more about the clothes supporting a particular type of lifestyle than age or youth—I think.
ReplyDeleteSo the main argument would be...'buy Dolce & Gabanna' because “women of leisure buy them…” as demonstrated by the pictures in the ad (as Brennan points out—no one seems to worrying about anything—they’re all on vacation…or this is how they live all the time). What else about the ad might indicate that these are clothes for rich people? Or is this just because we already know this product is expensive? How is the ethos of this company working in the ad? Notice that their name is printed all along the bottom of the ad in big block letters. What do you make of this? How does this advance the argument?
In terms of the drum set ad—I’m with you on the rock and roll, high energy, fire references, etc, and Apollo’s statement about the drums being hot—‘you should buy these drums because they’re hot.’ The images then visually support this argument—literally an on-fire set of drumsticks and as Brennen points out the drumset itself is also painted to look like flames.
Remember that ethos has to do with how we (the audience) perceive the company who created the ad. I’m not a musician but what might musicians already know about the company Sonor? Is the ad drawing on the company’s credibility or reputation in any way? And what magazine did this appear in (so I know who the audience is)? In terms of logos, it looks like the ad also provided some detailed technical information in the low right hand corner about the drumset’s performance capabilities—“proving” that it’s a good piece of equipment.
Brennan also notes that no musicians are shown in this ad. No one is actually using this equipment—so all of our attention is focused on the drumset and the sticks. He also mentions that neither ad refers to price and we know that both of these products are expensive. So…price then is not part of the argument? Price would actually undermine the argument because if we knew the price then our rational brain might kick in and tell us we can’t afford these products.