design blog 4

for this design i wanted something that drew in the reader and grabbed their attention, i thought that both of these pictures did this on their own, and both of them are from new mexico also. i added the logo for the NMDOT but faded it so it would not stand out too much, but would be more a reminder of what the picture is promoting. i really liked the balloon fiesta picture becase it captures two distinctly new mexican things, the balloons and the rio grande, and i think the blue color would stand out well in a magazine against the white background of the other pages. as for the other picture, i wanted something that showed a bit of the history of the state, and again stuck with the faded NMDOT logo. i think both adds do a good job of creating interest and giving an example of the product.

Rebecca Cavalier's Group Design Blog #4

NMDOT is the New Mexico department of tourism, and is essential in attracting tourists to our state. In order to advertise what a wonderful place New Mexico is to visit, my group and I thought we should focus both NMDOT ads on the land of enchantment. There is no emphasis placed on the people of New Mexico, but rather the scenery and major attractions such as the balloon fiesta and the beautiful adobe style sites to see. Those are the major selling points and are used to appeal to the audience since people everywhere are looking to escape to an enjoyable and peaceful destination. The type of audience which is most likely to be interested in the serene beauty of New Mexico is in all probability going to be an older audience. These advertisements will run in magazines such as Readers Digest and Time. Such magazines generate an older audience which will appeal to the type of vacation they are looking for. Both NMDOT advertisements get right to the point and do not waist any time giving explanations, the images tell the reader everything they need to know, the beauty speaks for itself and that is what will appeal most to readers.
Group Member #1

Apollo Davenport's Group Design Blog #4

Group Member #1

These ads would best work in "Albuquerque the Magazine" because the tone that is set by these ads would best fit the mood of the magazine. This particular magazine sets a contemporary mood and these ads fit into this sort of genre because the background does not have a whole lot of action because of the direct absence of people and the busy city life scenery. These calm images are a point of pride to the residents of New Mexico because they value the hot-air balloons as well as the rich Pueblo history in New Mexico. These images work together to show the recognizable trait of New Mexico for tourists and the culture of the residents of New Mexico. The point of these ads would be to appeal to the tourists of the state of New Mexico by the New Mexico Department of Tourism. These images would be appealing to the tourists and also the residents. The residents are indirectly an attraction for the tourists and should they ever be asked about tourism, they would have an idea on what to say to the tourists, although this is only a minor accomplishment from the ads. These images make New Mexico look like a place of paradise as well as keeping the appeal to the tourists who enjoy the history aspect.

travis' post for design project #3

the context of use for this flyer is a paper that can be passed out, and left at places where there is high traffic flow. i think this is the case due to the fact that there are coupons at the bottom of the flyer, so it is something that people would have to pick up and bring to the restaurant, as opposed to a poster or flyer that would be tacked to a community board. this flyer reminds me of some of the stuff that gets passed out around unm, and i think that is a good context of distribution for it. we changed the color from white to red to get more attention, in the hopes that people will pay more attention to it, but we also liked the original design layout so we kept a lot of it as well.

Rebecca Cavalier's Group Design #4

In the flyer for the restaurant ABC Chinese my group and I used many textural elements such as alignment and repetition in order to make our flyer more appealing to readers. Our design was able to achieve such principles largely do to the placement of our text, my group and I chose to center all of the text in our flyer so that navigating through the restaurants information would be simple and quick. If the flyer had consisted of too much information it is almost certain that very few passersby would be interested in reading what ABC Chinese has to offer. The two main items of interest in this advertisement are the title of the restaurant and the fact that no item on the menu is over five dollars. As a group we chose to focus on the affordability and made the five larger then any of the other text and outlined the number in a bright yellow which adds contrast against the red. Do to our use of centered alignment and mentioning the key points only once the reader will not feel that he or she is being bombarded with information and will be persuaded to try ABC Chinese.
Group Member #4

Apollo Davenport's Group Design #3

To redesign this logo, we basically just changed some colors around because the previous one was too simple according to our group's standards. We continued to emphasise all the the things that looked appealing. We did nothing to change around the items but we just wanted to change the logos colors around to make it a little more appealing and have it look exciting in a sense. The tone were attempting to create was to add "personality" to the restaurant rather than it simplness before the changes.