travis' post for design project #3

the context of use for this flyer is a paper that can be passed out, and left at places where there is high traffic flow. i think this is the case due to the fact that there are coupons at the bottom of the flyer, so it is something that people would have to pick up and bring to the restaurant, as opposed to a poster or flyer that would be tacked to a community board. this flyer reminds me of some of the stuff that gets passed out around unm, and i think that is a good context of distribution for it. we changed the color from white to red to get more attention, in the hopes that people will pay more attention to it, but we also liked the original design layout so we kept a lot of it as well.

Rebecca Cavalier's Group Design #4

In the flyer for the restaurant ABC Chinese my group and I used many textural elements such as alignment and repetition in order to make our flyer more appealing to readers. Our design was able to achieve such principles largely do to the placement of our text, my group and I chose to center all of the text in our flyer so that navigating through the restaurants information would be simple and quick. If the flyer had consisted of too much information it is almost certain that very few passersby would be interested in reading what ABC Chinese has to offer. The two main items of interest in this advertisement are the title of the restaurant and the fact that no item on the menu is over five dollars. As a group we chose to focus on the affordability and made the five larger then any of the other text and outlined the number in a bright yellow which adds contrast against the red. Do to our use of centered alignment and mentioning the key points only once the reader will not feel that he or she is being bombarded with information and will be persuaded to try ABC Chinese.
Group Member #4

Apollo Davenport's Group Design #3

To redesign this logo, we basically just changed some colors around because the previous one was too simple according to our group's standards. We continued to emphasise all the the things that looked appealing. We did nothing to change around the items but we just wanted to change the logos colors around to make it a little more appealing and have it look exciting in a sense. The tone were attempting to create was to add "personality" to the restaurant rather than it simplness before the changes.

Flyer Redesign

Apollo Davenport's Group Design #2

In terms of design elements, we knew that these flyers were going to need a theme that was sensitive to the Albuquerque area. We used the logo worked around from that logo. We continued to emphasize the turquoise color in both flyers. The colors chosen were easy to the eyes but yet keep the appealing look to attract some new people to the restaurant. We chose a font from the program that best matched the logos font as well as giving a font that resembles an old-fashioned look. The two flyers are meant to appeal to two different groups of people and the font size is bigger for the tourist group as well as more information concerning the location. The luminarias on the bottom were meant to appeal to the tourists who would most likely associate the luminarias with the New Mexico area. The purpose to the colors, fonts, and images were to attract the customer and keep the elements closely related so that the customer would associate all they saw and create a more “authentic” message. The images that were created were made to look easy going and welcoming while keeping the “authentic southwest” look. The proximity of these images uses a font that closely relates to the original logo and the turquoise color is balanced to relate to the logo. The luminarias also keep proximity by relating the other elements found in the Albuquerque area and provide a stronger message by providing a chance for association.

Rebecca Cavalier's Group Design #2

Textural elements such as alignment and repetition were major components of our group flyer for La Vida Loca restaurant and cantina. Our design for the company’s flyer was clean and simple, there were not many distractions for the readers and my group and I were able to focus the main point of the flyer on the company itself. The name of the restaurant was centered in the middle of the page which is where the eye is immediately drawn to. Information about the restaurant is also centered with sufficient space between each line which keeps the flyer from looking like there is too much going on. The flyer did not need to state the same information over and over so we kept things simple and straight to the point, making it easy for the reader to gather the necessary information. The text used in the flyer is fun and seems to flow together which makes the restaurant appear to be a cool causal place to eat. To make the flyer more successful, the restaurant’s main attraction was placed in all capital letters; the live salsa on Saturday’s immediately stands out and will not be overlooked. These choices were made by testing other ways in which the flyer could be set up. We attempted putting the address in other areas on the page and playing around with the page setup, however of all the choice the end result was the most pleasing to the eye.
Group Member #4